Each month we send out a free newsletter covering a range of sales and marketing topics. Each issue takes one topic and breaks it down into simple steps that you can follow and implement immediately to increase your profits.

By giving you this valuable information we hope that you continue to choose to receive and read the newsletter each month. Then if at some time in the future you decide that you'd like to use services like ours, that you'll know, like and trust us enough to choose us as your service provider.

You can subscribe to this free newsletter by putting your e-mail address into the "Free Report" box on the left hand side of this page.

Here's the archive of our past newsletters:

Time Is On Your Side
Michael Katz is an expert on relationship marketing. His number one tool is the humble newsletter. In this article he illustrates how regular newsletters pay long-term dividends.

Wanted - More Leads!
Most business owners assume that they must invest a lot in new marketing campaigns in order to increase their lead generation. However, there are some very cost-effective ways to exponentially increase your leads.

It Is The Start That Stops Most People
Making prospecting and follow-up calls can be a hard discipline to follow. Having that discipline is the difference between success and failure: and the pain of regret is just as strong as the pain of discipline.

How to Lose a Customer in 5 Ways
Getting a customer is hard work. Keeping them, or more importantly turning them into repeat and refer customers, requires an equal amount of strategic thinking and tactical action.

Four Myths of Marketing
One of the problems with marketing is that we can believe things that are simply not true - and these beliefs can hold us back. Here are four myths that might be stopping you from being as successful as you deserve.

No Go Without a Logo
Lots of mortgage brokers fail to see the value of having a good, professionally-designed logo and consistent branding. This article talks about why this is a BIG mistake that could cost thousands in lost sales.

Seven Truths About Lead Generation
Every mortgage broker needs leads in order to survive and thrive. Here we examine some of the most important factors in generating leads.

The Ultimate Secret to Business Growth
We are all looking fror the "magic bullet" to make our businesses bigger and more profitable. In this article guest contributor John Jantsch shares his thoughts on the "ultimate secret" - change.

Use Google Adwords to Boost Your Leads
Have you thought of advertising your business online using Google? There is no time like the present. within an hour you can be set up and receiving leads.

How Many Customers Can You Afford To Lose?
With new business proving hard to come by, brokers are looking at how they can maximise their biggest asset - their existing customers. With the right approach, you don't have to lose a single customer.

Try The Gift With No Purchase Strategy
Most of us have heard of giving away a free gift with a purchase. But what about trying the more unusual “gift-with-no-purchase” strategy? One broker uses this approach with great results.

Has Anything Changed For You?
The Summer break is a great time to review the past 12 months and set your goals for the year ahead. Have you set your business goals yet? And how will you achieve them?

Do You look Like Everyone else?
Take a look at the businesses competing in any market, and you'll see how everyone looks like everyone else. Here's a seven step system that one financial services business is using to stand out.

Measure To Manage
If your marketing is not as successful as you'd like, perhaps you need to review how you think about it. Why not turn it into a game, with rules, scoring, and a way to win?

How Attractive Are You?
Rather than chasing prospects all the time, wouldn’t it be great if you could “pull” potential customers towards you? Here we look at some simple strategies to help you do this - just like a magnet!

Create The Ultimate SME Marketing System In 7 Simple Steps
Whilst we all know that marketing is one of the keys to our success, we don't always focus on the right elements. Here we distil all that "stuff" into seven key steps that take you from trier to expert.

14 Habits of Highly Effective Salespeople
As a top consultant and trainer in sales and the sales process, James yuille of Media Glue is often asked the question, “What makes a top-performing salesperson?” As with most things in life, the answer can be summarised in just two words, Attitude and Activity.

26 Ways To Build Subscribers To Your Newsletter
Kirsty Dunphey is an author, speaker and entrepreneur who opened her own real estate agency at 21. She retired a self made multi-millionaire at 27. Here's some of her best tips on building business through a newsletter.

6 Tips to Make Your Follow-ups Pay Off Big
According to a study performed by the Association of Sales Executives, 81% of all sales happens on or after the fifth contact. So how often do you follow up, and does it run like a well-oiled machine?

Get More Sales from Customers
When talking about generating more sales, we often think that means finding more 'new' customers. But what about the current customers you already have?

Easy-to-use CRM for Mortgage Brokers
Over the years I’ve heard many brokers complain about their CRM system – too costly, hard to use, takes too much time. Here’s a system that addresses those issues, and links in to marketing tools to help you get the job done.

Free Google Marketing Tools
Google has become part of our daily routine. So why not take advantage of free tools that have been created by this innovative company?

Four Powerful Follow-Up Ideas
Effective follow up is one of the most powerful secrets to sales success. Here we reveal four ideas that will increase your effectiveness - and your sales!

How To Become An Expert
In order for you to succeed, you must be able to stand out in a crowd. One of the greatest ways to do this is to position yourself as an expert in your chosen field.

Testimonials Do Work
Let's be honest - selling isn't easy. Unless you convince your prospect that your mortgage broking service will give them the result they're seeking, you won't get the sale.

Your 10 Marketing Advantages
It's easy to feel intimidated by large competitors. They seem to have huge resources and to be able to out-market and out-manoeuvre their smaller rivals. But smaller businesses have lots of advantages too.

Get Yourself A Partner
In any market there are lots of non-competing companies that have a client list that you'd like to market to. This article details the steps to follow to make this powerful marketing tool work for you.

Top Brokers Reveal Keys To Success
Top brokers have a formula for success - a formula that anyone can copy. This article reveals how four of the MPA's Top 100 brokers achieve their considerable success.

How To Beat The Competition
You need to convince your prospects that you are better than the competition. A great way to do that is by offering them a free special report. Here we give you three fully-written examples for you to copy.

Create A Marketing Kit That Educates
The typical marketing brochure doesn't demonstrate how your business is different. Instead, create a set of education-based materials and stand out from the competition. We show you how.

Do You Have An Audio Logo?
How many times have you asked someone what they do – and all you get back is their job title. Doesn’t really entice you to find out more, does it? This article explains how to develop a much better answer.

Wombat Selling
The central theme of this book is that salespeople don’t sell, customers buy. So the focus of our sales effort should be to make as many quality contacts as we can - as this is the activity in the sales process that we do control.

Online Businesses, Not Websites
Every so often a product or service comes along that stands out from the crowd. If you want a fully integrated solution for your website, newsletter and contact management needs, this could be the answer.

Have You Heard From A Car Salesman Lately?
Here’s a question that we get asked all the time - "If people need my product or service only once every couple of years, how often should I follow up with them?". The answer is....

Communicate Forever
Right – you’ve achieved the sale. Now what are you going to do to keep the customer happy and loyal, win repeat business, and maximise your referrals? The easiest way is to develop a regular contact plan.

Do You Look Just Like The Rest?
Take a look at the the businesses competing in any market, and you'll see how everyone looks like everyone else. Here's a seven step system that one financial services business is using to stand out.

Increasing Customer Value
Your existing customers are people that already know, like and trust you. By focusing more marketing effort on your customers you are guaranteed to increase your profits.

Customers - Keep Them For Life
We all know the old adage that it’s a lot cheaper to keep a customer than it is to get a new one. But why do we lose customers, and what can we do to keep them with us “for life”?

Give First, Receive Later
People buy goods and services from people they know, like and trust. Therefore you should start your relationships by giving something of value. Then you will be in a better position to sell.