"Your Newsletters" Newsletter MAY 2007

Hello,

I think that you're going to find this edition of the newsletter really valuable - if I do say so myself!

Our feature article talks about a great way to put yourself above your competition in the mind of your prospect - and we all want that. And we give you a free pdf file to download that walks you step-by-step through the process to achieve this.

And no, it's not some "airy fairy" hypnotic marketing messages thingy, but something practical that will take you just a few hours to create, and can be used forever.

I'd love to hear what you think of this month's article, and what difference it's started to make in your business, so please let me know.

Kind regards

Peter

How To Beat The Competition

Winner!You need to convince your prospects that you are good at what you do.

A great way to do that is by offering them a free special report. Here we give you three fully-written examples for you to copy.

What is a Special Report?

It is a document presented like a business report. It is factual, structured and has a logical flow. However, it is written for a specific purpose - to persuade the reader that you are the business who can fulfil their needs.

Why not simply advertise?

It's to do with trust. People know that an advert is designed to promote your services.

On the other hand, a well-written report offers useful information presented in a professional looking document.

What should the report be about?

It should be about how to pick the best company in your line of business. So as a mortgage broker here’s a good working title:

“How to choose a mortgage broker that’s right for you and how to avoid the common mistakes people make.”

You would use this report in your sales letters, adverts, and on your web site as a give away. It is perfect for lead generation and identifying good prospects for your business.

Why Does It Work So Well?

Even if your prospect does speak to a competitor, you are the one that wins the business because:

  • You provided the useful information in the first place

  • Although the report is written to give an impartial view, it is slanted towards you and therefore makes an impressive case for using your services

  • Your competition hasn’t done anything to gain the trust of your prospect – whereas you have.

Great - but Where Do I Start?

Well, if you're like me the worst place to start is with a blank piece of paper. So I've provided you with an example - in fact three examples.

Better than that, the examples are contained in a 43 page document that will lead you step-by-step through the process of writing a Special Report for your business.

Here's the link:- Step-by-Step Guide and Examples.

If you find the report useful, then you can find lots more material of the same quality at www.powermarketingstrategy.com.

Also, please let me know what you thought of this marketing idea. I like to get your feedback!

E-Mail or Print?

One of the questions we often get asked is whether it is better to send out a newsletter using e-mail or print.

Like much in life, it's not a "one size fits all". It depends on several factors.

Why E-mail?

  • You should already have the e-mail addresses of many of your clients and contacts.

  • It is extremely cost effective because there's no printing or postage.

  • It takes much less of your time than putting newsletters in envelopes, applying stamps and taking to the post office.

Why Print?

On the other hand, having a print newsletter is great as it's more flexible:

  • it can be handed out to prospects when you first meet them.
  • it can be left in referrers’ reception areas, and

it can be used for mail-drops.

But it has a downside - it’s more expensive than e-mail, and can take a lot of your time to put into envelopes and mail out.

Your Choice

At Your Newsletters we offer you the choice. Right now you can have either a quarterly print newsletter or a monthly e-mail newsletter.

There are no “lock in” contracts, and no need to pay for 12 months in advance - you simply "pay as you go" and can stop at any time with no exit fees.

Here’s what you get. A full colour “done for you” newsletter ready-written with quality articles and customised with your logo, colours, photo, contact details, and introductory message.

Contact us now and we’ll send you an example of both formats of the newsletter, plus details of our unique 100% Refund Program whereby you can enjoy the newsletter service and pay nothing!

Respond by 18th May and you'll qualify for our "Earlybird Discount!"
DISCLAIMER: This newsletter is provided for general information only. Please do not rely on this newsletter as a substitute for specific legal or financial advice. Before making any decisions you should consider your specific objectives, financial situation and needs.