For any small and medium-sized business, marketing themselves in a cost-effective, systematic way is one of the most important activities they can do. Yet, for many, it ends up being a difficult, time-consuming and sometimes expensive process that can lead to frustration and failure.

One of the most overlooked areas is marketing to people you already know - they may be existing customers, ex-customers, prospects, referrers, suppliers, family, friends, networking contacts.

But how do you maximise the potential business from people you know? How do you keep yourself "Top of Mind" with them on a regular basis so that when they have a need, they call you and not the competition?

Newsletters, that's how! A newsletter, well-designed and written with the reader's interest in mind, is a proven way of increasing business from people and businesses you already know.

"Newsletters are one of the most powerful of all marketing weapons."
Jay Conrad Levinson, Guerilla Marketing

Would you like to know just how a newsletter can help you to increase your sales to new customers, and to retain your existing customers' loyalty for longer? Then simply enter your e-mail address in the box on the left hand side of this page, and we'll e-mail you a free report that will explain just that!

At the same time we'll add you to our newsletter mailing list. This free monthly newsletter is designed to show us "eating our cooking" - in other words, the articles are all about you, giving you useful information on how to improve your sales and marketing activities. We firmly believe that this "Give Value" approach is the only effective way of writing any newsletter.

You'll know that most newsletters are little more than sales brochures - and are treated as such by the reader. They are rarely read and seldom encourage action.

Publishers of such "sales brochure" newsletters are therefore missing a huge opportunity to engage their readers with articles that they are interested in.

The by-product of producing a genuinely interesting newsletter is that you get to stay in touch with all of your contacts on a regular basis. This is an automatic follow-up system that is extremely time and cost effective for you to administer.

And, by staying in touch in a useful, non-salesy way means that when your contacts have a need that you can help them with, they are more likely to get in touch with you.